When it comes to expressing your love of cannabis on apparel, there’s a subtle art to getting it right. And few companies understand this better than we do.

SF Grass by Jeremy Fish 

For the last 19 years, we’ve been quietly dropping collectible cannabis lifestyle designs to our loyal fans around the world. And now, in celebration of 4/20 and legalization in California, we’re re-releasing 46 of them from the vault across a wide array of styles for both men and women.

Our 4:20 Collection features a diverse range of design concepts and styles from a variety of different artists. And the designs are presented as they were originally released over the years--in all their polished and unpolished glory--as a sort of design time capsule.

Also at work is a consistent, inside-track sense of humor that must be seen to be appreciated. At one end of the design/conceptual spectrum is the obviously-hilarious Smoke Patrol, which features a cop pulling a huge ripper from a glowing bong. At the other end is the more subtle, second-read humor of the Trimmers Union badge, which can easily be mistaken for a barbers association if not for the small cannabis references within the design.

Smoke Patrol by Munk One and Trimmers Union by Dustin Canalin

But without question, the capsule within the collection that fans are most eager to re-order from is 18 Strains. Initially released in 2011, it features some of the most dominant strain names of the day like Presidential OG Kush, Grand Daddy Purp, and Sour Diesel paired with a related/unrelated design element to throw off outsiders and earn a nod or two from the like-minded. It was all about hiding in plain sight.

We took the re-release one step further by making the entire capsule available on pillows.

While the size of the collection was a bit shocking even to us when we put it all together, it’s safe to say that we aren’t entirely about cannabis inspired designs. Far from it. Since 1999 we’ve been a dedicated promoter of street artists and street culture. But, by virtue of that fact, cannabis inspired art is an inevitable thread. And we’re happy it’s finally all in one place.

Enjoy!

by Ariadna Zierold

Alina Szapocznikow was born in 1926 in Kalisz, Poland. After surviving three concentration camps during WWII, she trained at studios in Prague and the École des Beaux-arts in Paris. She first began showing her work in 1950 and held her first two-person show at the Zacheta National Gallery of Art, Warsaw, in 1957. Szapocznikow, along with two other artists, was selected to represent Poland at the Venice Biennale in 1962. A year later, she moved to Paris, where she continued to live until her untimely death in 1973 at the age of 47.

Szapocznikow radically reconceptualized sculpture as an imprint not only of memory but also of her own body. Though her career effectively spanned less than two decades, Alina left behind a legacy of provocative objects that evoke Surrealism, Nouveau Réalisme, and Pop art. Her tinted polyester casts of body parts, often transformed into everyday objects like lamps or ashtrays; her poured polyurethane forms; and her elaborately constructed sculptures, which at times incorporated photographs, clothing, or car parts, all remain as wonderfully idiosyncratic and culturally resonant today as when they were first made.