Upperplayground News

FIFTY24SF Gallery Presents “Pareidolia” a Solo-Exhibition by David Choong Lee

David Choong Lee, Fifty24SF Gallery, Pareidolia, Upper Playground, San Francisco

FIFTY24SF GALLERY in association with Upper Playground is proud to announce the opening of our upcoming exhibition “Pareidolia” a Solo-Exhibition by David Choong Lee 이충엽. Opening Saturday, October 24th at 7:00pm. David Choong Lee combines elements of graffiti, collage, graphic design, portraiture, and classical realism. He was born in Seoul, Korea in 1966 and moved to the US in 1993 to pursue traditional fine art at the Academy of Art, where he currently teaches.  For inquiries about the show please

Upper Playground Releases New Logo Designs by Benjie Escobar

Upper Playground is pleased to announce the release of five new logo designs by artist and designer, Benjie Escobar. Benjie brings his eclectic background to the UP design table, creating original logos for Upper Playground and showcasing his style. All new designs are available in store and online at

About the Artist:
Benjie Escobar is an LA-based, multi-media artist and designer. His work and his aesthetic sensibilities come from a variety of influences that range from his childhood in Pomona, anime, lowrider bike culture, graffiti, raves, streetwear, DJ culture, Japan, typography, design & illustration and perhaps most importantly, hamburgers or was it pizza?

In addition to his creative work, Benjie is also a curator of art exhibitions, inventor of new zine genres, art-director of gourmet burger festivals and brand builder of countless companies and gives priceless off-the-cuff marketing tips to anyone who cares to listen, or just happens to be within earshot.