Aesop Rock Returns With “The Impossible Kid” With Artwork from Alex Pardee. The first single and video “Rings” was directed by Rob Shaw and the album is scheduled for an April 29th release date from Rhymesayers Entertainment.
by Ariadna Zierold
Back in 2010 and long before “Digging Up The Marrow” became a motion picture, artist Alex Pardee handed Director Adam Green a mini-art book from his galley exhibit for “Digging Up The Marrow” that sparked their 4 year collaboration on the film together.
The collection focuses on monsters and unique creatures that just may be living underneath our feet in a place called “The Marrow.”
A ton of art from Pardee is put on display in the found-footage horror film. Wise’s character, who discovers monsters in the marrow, has an artist create an interpretation of what he’s seen. They’re 90% accurate, according to Wise’s character in the film.
Pardee’s self-proclaimed influences include 1980s horror movies, pop art, graffiti and gangster rap. Alex has been featured in magazines, gallery shows, and notably in the designs for the clothing company he co-founded, zerofriends. He is best known for illustrating The Used’s album artwork.
Throughout history and in fables and pop culture, every underdog has possessed a vital asset that led to success: passion. The same can be said about art and apparel brand Zerofriends. Originally a small group of imaginative artists who shared a desire to create obscure, unique, and borderline demented artwork, Zerofriends has grown into a collective whose work has gained worldwide recognition. This is due in part to the artists’ uncompromising approach to their work and the DIY operation of the business that has sprouted from the passion of the artists involved. This book showcases the artists and illustrators who have played a major role in establishing the Zerofriends brand as one of the most unique and inspiring collections in the industry. Featured artists include Alex Pardee, Tara McPherson, Greg “Craola” Simkins, Skinner, Dave Correia, Robert Bowen, Jon Wayshak, Jason Edmiston, and others.
172 Pages, Hardcover, 8 1⁄2” x 11”, 250 Illustrations
You can pick up a copy here online.
The founder and creative genius behind 99centbrains, Franky Aguilar, opened his first solo show this week at Fifty24SF Gallery in Lower Haight, San Francisco. 99centbrains, better known in the mobile world as a popular and innovative leader in developing sticker apps has produced many of them with our favorite artists such as David Choe (Choebot), Alex Pardee (WayCooler), Sam Flores (JungleFever) and also StickUP App for Upper Playground. 99centbrains is also responsible for producing the world famous Snoopify app in collaboration with Snoop Dogg and art by Munk One, Major Lazer’s Lazergram to name a few and continues to lead in its category with apps like Cat Wang, CyberFM and Emoji World. Taking a short break away from app development, Aguilar has produced a show reflecting upon digital aesthetics and its short run history. Sharing his point of view of mashup mixup digital-mania at his first show, CLICK HERE, we are excited to see how this young artist and entrepreneur will expand his career and ambitions.
Check out some of his works on display at Fifty24SF Gallery: