Upperplayground News

Zerofriends: A Collection of Art and Madness now available at Upper Playground


Throughout history and in fables and pop culture, every underdog has possessed a vital asset that led to success: passion. The same can be said about art and apparel brand Zerofriends. Originally a small group of imaginative artists who shared a desire to create obscure, unique, and borderline demented artwork, Zerofriends has grown into a collective whose work has gained worldwide recognition. This is due in part to the artists’ uncompromising approach to their work and the DIY operation of the business that has sprouted from the passion of the artists involved. This book showcases the artists and illustrators who have played a major role in establishing the Zerofriends brand as one of the most unique and inspiring collections in the industry. Featured artists include Alex Pardee, Tara McPherson, Greg “Craola” Simkins, Skinner, Dave Correia, Robert Bowen, Jon Wayshak, Jason Edmiston, and others.

172 Pages, Hardcover, 8 1⁄2” x 11”, 250 Illustrations

You can pick up a copy here online.


ZeroFriends SF Grand Opening: Saturday, March 16th!

This Saturday, ZeroFriends is finally having a grand opening of their new SF retail shop just around the corner from our Upper Playground Fillmore location. Open from noon to 7PM, come celebrate St. Patricks day with Alex Pardee, Skinner, Dave Correia, Robert Bowen, N8 Van Dyke, Jon Wayshak, Matt136, Chloe Rice and more!

Saturday, March 16th, from 12 Noon to 7 PM
419 Haight St (Lower Haight, in between Fillmore & Webster) San Francisco

More info at their blog, Eyesuckink or at

ZFSFBlogHeaderBinking zpse53e8442 ZeroFriends SF Grand Opening: Saturday, March 16th!  zerofriends upper playground st patricks day skinner robert bowen N8 Van Dyke Matt136 Jon Wayshak fillmore dave correia Chloe Ric Alex Pardee