Upperplayground News

Jeremy Fish and Upper Playground releases special limited edition of ‘ROOTS & BRANCHES’

Upper Playground and Jeremy Fish are proud to announce a special release of ‘Roots & Branches‘, designed by Jeremy Fish. These beautiful solid Birch Panels are laser etched one by one and hand varnished with care. Each panel measures 18″ x 24″ x 1.5″ and is signed and numbered by the artist. Made in the USA. Limited Edition of 30 + 1 Artist Proof.


Available in store and online exclusively at If you live close to the SF shop and want to pick one up before Christmas, please call the shop directly to inquire. We have a few prints available in store!



Bumble Beer T-shirt and Hoodies: New Superfishal Design by Jeremy Fish

The new Bumble Beer design which cleverly plays on the images of a Bumble Bee, Bear and Beer is designed by artist and illustrator, Jeremy Fish. The designs are now available as a T-shirt and on Hoodies at Upper Playground this week.


The hoodies are a Classic Fit made of 10oz 80/20 Cotton/Poly Blend and comes in Maroon for Men and Red for Women. Click on images below for a better look:

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Jeremy Fish Moc Toe Shoes released by Upper Playground and Al’s Attire

The Heritage Preservation Society together with the legendary handmade goods shop, Al’s Attire, presents the Jeremy Fish Moc Toe Shoes:



Made exclusively for Upper Playground in collaboration with Jeremy Fish, each pair is constructed with Premium Cowhide leather lasered with Jeremy Fish Patterns.  In addition these unique handmade pairs are made with environmentally friendly, Plantation Crepe Soles and come with a signature Al’s Attire label.

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Starting today, the Jeremy Fish Moc Toe Shoes will be available for purchase for 48hrs, until Wed. Nov. 19th, 3PM Pacific Standard Time. Once the order list is closed, Al’s Attire will get to work and focus on constructing these shoes one by one.  Due to this process the shoes will need a 6-8 week delivery time. For more info visit Upper Playground or contact us by phone or email at internet@


Preview of Jeremy Fish Moc Toe Shoes by Upper Playground x Al's Attire Shop

Upper Playground’s SF Heritage Society and Al’s Attire Shop has been working on a special line of Jeremy Fish handmade products to be released in the coming weeks. The first of the series will be released Monday, Nov. 17th at 3PM PST online as a 48HR SALE of Jeremy Fish Moc Toe Shoes. Here’s a sneak peek:
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These handmade shoes individually made by legendary San Francisco shop, Al’s Attire are produced with premium quality cowhides lasered with custom patterns by Jeremy Fish. In addition, these classic wallabee shoes will have genuine plantation crepe soles known for its environment friendly, sustainable production of the material which come from natural rubber trees.

Available in Men’s sizes only: 9-9.5-10-10.5-11. Priced at $389 a pair.

This item will be for sale at for 48hrs only, starting 3PM Pacific Standard Time, NOV. 17th to 3PM Pacific Standard Time, NOV. 19th. All Sales will be Final. Exchanges for sizes will be accepted one time within 5 days of receiving the shipment with receipt only. For more information please email

Upper Playground x DLX Skate Shop Release: The Walrus Cruiser Skateboard by Jeremy Fish


As Upper Playground celebrates its 15th anniversary, our radical neighbors DLX Skate Shop celebrates 20 years here in San Francisco. These two stores deserve a pat on the back for continuing to serve radness to its loyal customers, fans, and neighbors all these years. To help celebrate our anniversaries, both brands combined forces to create the Upper Playground x DLX “Walrus Cruiser” skateboard. Designed with love by a long time friend of both shops, artist Jeremy Fish. What could be more fun than shredding a little walrus around town while celebrating two legendary local retail establishments?

MADE IN AMERICA, limited edition of 75
Custom Jeremy Fish 7.75″ cruiser deck
DLX custom Jeremy Fish 56mm wheels
Thunder Trucks
Spitfire Cheapshot bearings

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For more info about our friends at DLX Skateboard Shop check out and visit Jeremy Fish’s for his latest news and updates.