Herbert Baglione Mural in Progress
Widely recognized for their colorful illustrations and murals around the world, the two master illustrators are taking “This Is Not A Poster” as an opportunity to meditate on the art of poster making to present a new body of original work.
In anticipation of the show opening this week, we ask BSF a few questions to better understand their practice and chemistry of how two talented artists work together as “Bicicleta Sem Freio”.
Interview by Jy-Ah Min for Upper Playground
J: We are excited to present original works by BSF for the first time in the US. Tell us a bit about the origin of the name, Bicicleta Sem Freio which translates to “Bicycles Without Breaks”. When did the name emerge?
BSF: The name came about when we were in college, we went to a congress of students, we saw many lectures professionals and decided to come together and work. At first we wanted a very unpretentious and fun name. We had no idea what was going to happen after.
J: So Art, Design and Rock & Roll. How do you combine all these elements in your process?
BSF: We believe that there are no differences between these concepts. Music, art and design are for us completely mixed as they are all part of our day to day life. We have always been doing poster design first for our friends and we love this form of illustration.
J: We often view Art and Illustration as a very subjective and personal process for the artist. So it’s rare to see two individuals work so closely together under one banner. What is the work dynamic like for BSF?
BSF: In the beginning we were designing together, but over time each one developed more personal traits and style. But the process is always shared and jointly agreed. We consult each other a lot. We are our own critics.
J: The title of the show, “This Is Not A Poster” refers to new works that reflect on all the years you’ve spent illustrating posters for music bands and festivals. But these new works have no band and no music behind them right? Or do they?
BSF: People are used to look at posters with an information to read. One of our intention is to hold the viewer, making him look more purely on the visual and feel free to imagine and create his own interpretation of it.
J: It’s interesting to hear that your aim is to free the imaginations of the viewer instead of guiding them to a specific direction. Could you tell us about how you determine what goes into each work? Is it an instinctive process or more layered and systematic in determining how the details come together?
BSF: Our work is pretty much instinctive and very experimental. We are always adding new elements and taking some off. We try new colors all the time, very weird sometimes and also new patterns too. We don’t have any idea of how it will end up and look like. We try to have fun during the process and to not repeat ourself. If not it will be like a formula and we will be quickly bored and probably our public too.
J: So your visual strategy to hold the viewer results in works that have a lot of random energy, movement and color with a lot of detail. When do you know when it’s done?
BSF: Well its never done to be honest, i could work on these pieces forever as we love details but at some point we need to give up and move mostly because of dead-line (lol) or space on the sheet or canvas!
J: If I am a fly on the wall in your studio, what would I hear?
BSF: We enjoy Hellbenders, its a band from our city.
Going To Coachella 2014
Bicicleta Sem Freio’s first US exhibition “This Is Not A Poster” opens Friday May 1st at 7pm at Fifty24SF Gallery. The duo presents a collection of new works inspired by the art of band posters and their experience creating custom work for music festivals and musicians all over the world.
Check out select posters BSF has produced in the past and information on “This Is Not A Poster” below.
The Killers – Life Is Beautiful Festival
Pretty Lights – Life Is Beautiful Festival
Living Colour – Life Is Beautiful Festival
Black Drawing Chalks – Rotulo Cerveja
Alabama Shakes – Life Is Beautiful Festival
218 Fillmore St.
San Francisco, CA 94117
Fifty24SF Gallery in association with Upper Playground and JUSTKIDS is proud to present “This Is Not A Poster” by Brazilian duo, Bicicleta Sem Freio, opening May 1st 2015. The exhibition at Fifty24SF Gallery, San Francisco will be their first solo show in the United States.
Recognized worldwide for their expressive line work and warm, vibrant color schemes, the multi talented Brazilian illustrators and muralists, Douglas de Castro and Renato Perreira will showcase original work inspired by their love of Poster Art.
Over the past decade, Bicicleta Sem Freio has been pursued to realize posters for Vampire Weekend, Jurassic 5, Kings of Leon and Beck among many others, and have produced custom work for some of the best musical talents in the industry. In continuation of their creative output inspired by music, the artists aim to playfully pay visual homage to the Art of music posters by presenting a body of work for fictitious bands and themes.
“The essential idea is that we love posters and we past almost 10 years doing it for local bands and festivals and we wanted to do a show with fake posters with no info, the letterings are only ornamental and don’t mean anything” -BSF
Bicicleta Sem Freio’s signature style, which draws references from their roots in music, Brazilian culture, their love for 80s and pop culture iconography, have been emerging on large-scale public installations all over the world, including one of the largest artist mural in Downtown, Los Angeles just painted last year.
In conjunction to their first ever show in the United States, a second mural is planned for Bicicleta Sem Freio in San Francisco, with more information to be announced soon via Upper Playground.
Exhibition: May 1st – June 15th, 2015
Opening: May 1st, 2015 – 7pm, Artists in Attendance
218 Fillmore St.
San Francisco, CA 94117
For art inquires please contact: gallery@fifty24SF.com