Upperplayground News

Dirtybird x Jeremy Fish x Upper Playground

Legendary San Francisco DJ Claude VonStroke started the Dirtybird record label in 2005. In those days, he spent a lot of time in the Upper Playground store in the Lower Haight checking out designs and buying Jeremy Fish t-shirts, which basically became the uniform for his crew. Since then Dirtybird has become one of the most influential labels and events company in the world of electronic music.

So when it came time to celebrate their 15th anniversary, Dirtybird turned to Jeremy help them design a line of apparel, skate decks and a coffee table book that all say Dirtybird in the way only Jeremy can. We've cherry-picked some inventory on a few of our favorite items for Upper Playground fans, now available online.

Can check out this interview in Flaunt with Jeremy and Claude VonStroke covering their histories in SF, the Lower Haight, and Upper Playground. It's worth a read. 

COVID-19 Operations Update

We hope everyone is staying healthy and safe in these crazy Coronavirus times. While our shops are closed, we remain open for business online and very much appreciate your support. As a small business it makes all the difference.


We are working with our partners to get orders out as quickly as possible under the current conditions. Like many retailers, we are experiencing shipping and production related delays due to the impacts of Covid-19 and expect this to continue until health and safety protocols are relaxed and we are able to operate at full capacity. Email updates will be sent as soon as an order is ready to ship. Ship times range from one to two weeks.


Thanks in advance for your patience and understanding. 


Stay Healthy and Masks On!

The UP Team

Breathe Easy - The Official UP Face Mask Collection

When one of our long-time manufacturing partners approached us with the opportunity to leverage their production capabilities to create one of a kind Upper Playground face masks, we jumped at the opportunity. The manufacturer was already producing masks for service workers and had extra capacity so it was a natural fit.

The masks are made from 100% polyester fabric and are printed, cut, and sewn to order. It can be used alone as a basic cloth mask and also has a convenient pocket for inserting a disposable surgical mask for extra protection.

These masks are made in the USA, helping to keep people working during these difficult times. A portion of the proceeds will be donated to a Covid 19 Relief Fund.


48 Hour New Era Hat Sale

We may not have had an official MLB opening day this year but it's always a good time to get a brand spankin' new authentic New Era hat, even if you'll just be watching 2019 season reruns in it. And with the shops closed we raided the trophy cases and have added a whole bunch of in-store only designs to the online inventory. Get your fitted or snapback New Era cap today. Use coupon code NEWERA10 at checkout for $10 off each hat.