DJ Soda has been called Asia's best kept secret. The Korean music star and sometimes fashion icon plays to crowds of thousands and is known for her genre mixing style rooted in a deep love for hip-hop. All with a little K-Pop flair sprinkled on top. When she asked Upper Playground to design the official tee for her first North American tour we couldn't say no.
And for this collaboration with DJ Soda we pulled in Morning Breath, a boutique design studio in Brooklyn well known for skateboard/snowboard graphics, apparel graphics, advertising, poster design and music packaging, for which they won a Grammy...maybe another is on the horizon.