When Lucky Lager contacted us about their re-launch in the Bay Area, many fond, fuzzy, and a few illicit memories of good times during our formative years spilled all over our conversation. With this being our own 20th-Anniversary Year, the timing for welcoming Lucky Lager back, was…fortuitous. So we kicked things off with a party at none other than Zeitgeist in SF. Then we toured the neighborhoods together and had a party with free Lucky Lager beer at the shop. After 20 years in our business, you’d think we’d be past working for free beer, but we’re not. We love beer.