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Prior to Nike, Dustin founded and UNDRCRWN Footwear & Apparel where he acted as Creative Director for 10 years.
Dustin Canalin has successfully molded the UNDRCRWN brand with his unique vision and dedication. His distinguished style has created a niche in the marketplace as a designer with clever concepts that are complimented with high quality garments and a strong celebrity following. In honor of Dustin’s influence in the fashion industry, he recently received the Johnnie Walker Blue Label 35 Under 35 Award, commending the brightest young minds who set the standard in their respective industries.
Since entering the industry in 1999, he has managed and directed creative design at And1, Ecko Unltd., Zoo York, Mitchell & Ness and adidas. His collaborative projects include UNDFTD, adidas, Stussy, Fruition Las Vegas, Major DC, DJ Neil Armstrong, Robot, EA Sports, Nooka Watches, UnderArmour and Madame Chocolat, A$AP Worldwide, The NBA amongst many other notable lifestyle brands.
Dustin Canalin is a multi-disciplinary Creative Director & Product Designer currently working at NIKE Inc. as the Special Projects Lead for Nike Basketball, creating the vision for collaboration and Signature Athlete collections.