by Ariadna Zierold
Frances Goodman is a multimedia artist born in Johannesburg, South Africa. Working with objects commonly associated with female identity, such as acrylic nails, false eyelashes, and jewelry, Goodman explores how their habitual usage evolves into obsession and neuroses. Her humorously dark sculptures and installations suggest how self-conscious anxieties play a disproportionate role in governing women’s lives.
The repetitive and meticulous gestures used to make her works mimic the repetitive and meticulous labors of nail salons and beauty maintenance regimes. By employing these materials and efforts Goodman’s work draws attention to popular culture definitions that narrow the possibilities of female identity to extremes of consumption, aspiration, obsession, desire and anxiety.